During the program of Tech-entrepreneurs , African Center for AI and Digital Technology  invited Jiraji Kelvin for special session to shed light on Business and Communication and explain the impact of good communication strategy on startups and growing business .Kelvin Tersoo Jiraji isan innovation entrepreneur, Communications expert and Blockchain architect with Leadership in Product Management with Agritech Expertise.
Kelvin is a Business Development Professional for Startups and High-Growth Companies.

He is the founder of Tembekasua Inc. and currently serve as the Head of Communications for the Africa Chamber of Digital Commerce (ACOFDC).He is also is passionate about sustainable food systemsBusiness communication is the process of sharing information between people within and outside a company.Effective business communication is how employees and management interact to reach goals. Its purpose is to improve organizational practices and reduce errors.

(sources : Nextiva Blog)

In fact , Marketing and communication are closely linked in the context of business communication. Nevertheless, there are significant differences: Marketing is generally very sales-oriented, while communication has an indirect effect on business success. The keyword here is “public relations” or PR for short. Public relations work in a company aims to convey a specific image of it. It should be noted that on social networks, marketing and communication are increasingly merging with each other. A classic division of corporate communication is based on target groups:

Corporate communication as internal communication:

In other words, communication with employees .

Corporate communication as external communication:

This means communication with customers (customer approach), but also with suppliers, cooperation partners or the public.

As a founder, you need to formulate clear and realistic business goals. The following questions can guide you in the development of corporate communication:What are the key messages of my company that I want to convey in my corporate communication?
How would my company and I like to be perceived in public?
Who is my target group and how can I address them with my corporate communication? What media can I use?
How do I envision communicating with employees in the context of my corporate communications?